THE WOMAN BEHIND THE MOVEMENT
About Alonda
FOUNDER & VISIONARY
Alonda Hassell
Alonda Hassell is an educator, pastor, community leader, and sought-after speaker, facilitator, and preacher. Her dedication to empowering women and advocating for students and communities has made her a transformative voice in the women's empowerment space.
In 2016, the Know Your Worth movement began with a simple yet powerful mission: to empower all women through affirmation, appreciation, education, networking, and empowerment to increase self-worth. What started as a spark has grown into a decade-long movement that has touched the lives of countless women.
As a highly sought-after women's empowerment inspirational speaker, Alonda provides inspirational, pragmatic, and alluring talks on various subjects. She is an inspirational host, panelist, and engaging speaker who brings women of all ages and backgrounds together to learn, encourage, and grow from one another.
10+
Years of Impact
1000+
Women Empowered
6
Award Categories
OUR MISSION
Empower all women through affirmation, appreciation, education, networking and empowerment to increase self-worth
AFFIRMATION
APPRECIATION
EDUCATION
NETWORKING
OUR JOURNEY
A Decade of Empowerment
2016
KYW Movement Begins
Alonda launches the Know Your Worth movement, empowering women to recognize their true value.
2016
KYW Movement Begins
Alonda launches the Know Your Worth movement, empowering women to recognize their true value.
2017
First Annual Conference
The inaugural KYW conference brings women together for workshops, worship, and empowerment.
2017
First Annual Conference
The inaugural KYW conference brings women together for workshops, worship, and empowerment.
2019
Book Published
"Know Your Worth" book is released, designed to encourage, uplift, and inspire women.
2019
Book Published
"Know Your Worth" book is released, designed to encourage, uplift, and inspire women.
2023
KYW Conference Expands
The movement grows with expanded workshops, brunches, and networking events across the region.
2023
KYW Conference Expands
The movement grows with expanded workshops, brunches, and networking events across the region.
2025
Fenna Foundation Launched
The Fenna Foundation is established to provide college scholarships for African American and Latina females who demonstrate academic achievement and leadership.
2025
Fenna Foundation Launched
The Fenna Foundation is established to provide college scholarships for African American and Latina females who demonstrate academic achievement and leadership.
2026
10th Anniversary Gala
Celebrating a decade of empowerment with the KYW Gala, honoring community leaders and awarding scholarships.
2026
10th Anniversary Gala
Celebrating a decade of empowerment with the KYW Gala, honoring community leaders and awarding scholarships.
The Fenna Foundation
The mission of the Fenna Foundation is to provide college scholarship funds for African American and Latina females who demonstrate academic achievement, clearly defined goals, leadership, the determination to succeed, and the desire to return to their communities and help others realize their dreams.