THE WOMAN BEHIND THE MOVEMENT

About Alonda

Alonda Hassell

FOUNDER & VISIONARY

Alonda Hassell

Alonda Hassell is an educator, pastor, community leader, and sought-after speaker, facilitator, and preacher. Her dedication to empowering women and advocating for students and communities has made her a transformative voice in the women's empowerment space.

In 2016, the Know Your Worth movement began with a simple yet powerful mission: to empower all women through affirmation, appreciation, education, networking, and empowerment to increase self-worth. What started as a spark has grown into a decade-long movement that has touched the lives of countless women.

As a highly sought-after women's empowerment inspirational speaker, Alonda provides inspirational, pragmatic, and alluring talks on various subjects. She is an inspirational host, panelist, and engaging speaker who brings women of all ages and backgrounds together to learn, encourage, and grow from one another.

10+

Years of Impact

1000+

Women Empowered

6

Award Categories

OUR MISSION

Empower all women through affirmation, appreciation, education, networking and empowerment to increase self-worth

AFFIRMATION

APPRECIATION

EDUCATION

NETWORKING

OUR JOURNEY

A Decade of Empowerment

2016

KYW Movement Begins

Alonda launches the Know Your Worth movement, empowering women to recognize their true value.

2017

First Annual Conference

The inaugural KYW conference brings women together for workshops, worship, and empowerment.

2019

Book Published

"Know Your Worth" book is released, designed to encourage, uplift, and inspire women.

2023

KYW Conference Expands

The movement grows with expanded workshops, brunches, and networking events across the region.

2025

Fenna Foundation Launched

The Fenna Foundation is established to provide college scholarships for African American and Latina females who demonstrate academic achievement and leadership.

2026

10th Anniversary Gala

Celebrating a decade of empowerment with the KYW Gala, honoring community leaders and awarding scholarships.

Fenna — the inspiration behind the Fenna Foundation

The Fenna Foundation

The mission of the Fenna Foundation is to provide college scholarship funds for African American and Latina females who demonstrate academic achievement, clearly defined goals, leadership, the determination to succeed, and the desire to return to their communities and help others realize their dreams.

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